Turkish Licensees’ Obligation to Use

Right holders can significantly benefit from a proficient licensing agreement, provided that both parties uphold their end of the bargain. Depending on the type of agreement, licensees must fulfill various obligations before they can reap the rewards of a well-established trademark.

This article first appeared in World Trademark Review issue 73, published by Globe Business Media Group – IP Division. To view the issue in full, please go to www.WorldTrademarkReview.com