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Search Engines Yield Mixed Results on Liability

Intellectual Property  |  Author: Ahmet Akgüloğlu, Ece Övgü Oral

Search engines offer wide-reaching advertising opportunities, but the law is patchy on where liability for use of metatags and keywords falls in a trademark infringement suit.

This article first appeared in World Trademark Review issue 71, published by Globe Business Media Group – IP Division. To view the issue in full, please go to www.WorldTrademarkReview.com

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