How to Avoid Pitfalls in Turkey when it comes to Dynamic Marks

Fluid trademarks are fun and innovative marketing tools for brand owners, but they have the potential to be legally unstable and vulnerable. At present, there is no express protection for fluid marks in Turkey and this gap has the potential to endanger rights holders.

This article first appeared in World Trademark Review issue 75, published by Globe Business Media Group – IP Division. To view the issue in full, please go to www.WorldTrademarkReview.com