Ban on Comparative Advertising has been extended 31.12.2017

It is regulated in the Commercial Advertisement and Unfair Business Practices Regulations that comparative advertisements may include names, trademarks, logos or other distinctive forms or expressions of the competitor, as well as trade names or business names. The date of enforcement of this regulation was postponed to 01.01.2018 with the amendment made in 2017.

In the Official Gazette dated 31.12.2017,
the Regulation on the Amendment of the Commercial Advertisement and the Unfair Business Practices Regulation has been published and the application of the related provision has been postponed to 01.01.2019. In this respect, trademarks and titles belonging to competitors will not be included in 2018 in comparative advertisements.