Criminal complications – Turkey’s counterfeiting challenge

Turkey is a tourist hot spot – but as the visitor numbers escalate, so too do the fake products. A good brand protection strategy can help to reduce the visibility of counterfeit products riding on the coattails of a trademark.

This article first appeared in World Trademark Review issue 74, published by Globe Business Media Group – IP Division. To view the issue in full, please go to www.WorldTrademarkReview.com